Project Sales & Marketing

We become your in-house sales engine—flying your flag, not ours.

 

When presales or presales-style leasing are critical to funding and cash flow, we step in as the developer’s branded agent. Every touchpoint carries your logo, your colours, your voice—so buyers see a seamless project story, not a third-party consultancy.

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How we make stock move:

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1. Market Positioning & Pricing Strategy

   • Analyse buyer profiles, demand drivers and competing supply.

   • Define USPs, unit mixes and release sequencing.

   • Set price curves that hit both valuation and absorption targets.

2. Brand Integration & Collateral

   • Create (or refine) project brand guidelines that match your corporate palette.

   • Produce renders, VR walkthroughs, IMs and specification sheets—co-badged or fully white-labelled as you prefer.

   • Ensure every asset—from hoarding to HTML email—speaks with one voice: yours.

3. Go-to-Market Campaigns

   • Launch digital and traditional campaigns: SEO/SEM, social, display, geo-targeted out-of-home, PR.

   • Build and optimise landing pages and chat funnels that capture leads straight into the CRM.

   • Track every click, call and walk-in; pivot spend to the channels that convert fastest.

4. Channel Sales Management

   • Brief external agencies, buyer’s advocates, and offshore introducers under strict brand guidelines.

   • Negotiate commission structures tied to velocity and quality—not just volume.

   • Monitor performance weekly; re-allocate stock to the channels that deliver.

5. Lead Nurture & Conversion

   • Deploy automated email/SMS cadences, personalised video updates and progress photos to keep prospects warm through construction milestones.

   • Run on-site or pop-up display suites (branded as the project), complete with finance and legal support to shorten decision cycles.

   • Manage EOIs, contracts, deposits and presettlement inspections—protecting both compliance and buyer experience.

6. Reporting & Cash-Flow Alignment

   • Provide live dashboards on enquiries, reservations and unconditional exchanges.

   • Sync settlement forecasts with your draw-down schedule to keep debt, equity and construction payments aligned.

   • Work with valuers and financiers to minimise re-valuations and risk margins.

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Result: consistent brand story, accelerated presales, stronger valuations and friction-free settlements—while your internal team stays lean.